TY  JOUR
TI  Formulating the Strategic Concept of Brand Performance
KW  brand performance approach
KW  brand performance marketing
KW  brand development
KW  performance marketing
KW  strategy
KW  strategic priority
JO  Strategizing: Theory and Practice
AU  Trifonov, N.O.
PY  2026
IS  6
PB  Kemerovo State University