The study of methods aimed at determining the standard of life has revealed the key performance indicator, i. e. satisfaction of needs of the population in food. The limited possibilities of satisfaction of the population in food products (inefficient use of resources, unfavorable climatic conditions, high costs of treatment in the industry) has necessitated the search for their solutions. The article describes the main directions for increasing satisfaction of the population in food products. These directions are identified through research of the current situation on the market of food products. In the current economic conditions it is impossible to fully provide the population with food in accordance with physiological norms. The study identified the main directions of growth satisfaction of the needs of population in food products, which consists in: implementation of the results of the «green revolution» in agriculture, policy of import substitution, issuing ration cards for the poor, increase of real incomes of population, as well as in the production of balanced food.
the standard of life, the needs of the population, import substitution, food, «green revolution», food stamps, agriculture
