Kemerovo, Russian Federation
Kemerovo, Russian Federation
Kemerovo, Russian Federation
Kemerovo, Russian Federation
Kemerovo, Russian Federation
from 01.01.2007 until now
Kemerovo, Russian Federation
This research featured the semiotics of student corporate culture at the Kemerovo State University (Kemerovo, Russia) and the concept of corporate campus culture in scientific literature. Corporate culture unites the semiotics of behavioral patterns, university events, student communities, university media, etc. New subjects of the academic process get integrated into the established corporate culture according to the basic laws of the semiosphere, i.e. rituals and initiations. The initiation character of university culture can be explained by the fact that students find themselves in threshold situations much more often than members of other social groups. Academics (mentors) pass the code of university ethics to students (neophytes). Not only do academic activities develop knowledge and skills, but they also integrate students into the new sociocultural environment, promote their development, and encourage self-realization, thus emphasizing their belonging to the university community. In the modern digital environment, university media are especially important for corporate culture. At the Kemerovo State University, students publish newspapers and make TV programs. University media consolidate the corporate members, i.e. students, academic staff, and employees, as well as attract the external audience, i.e. applicants, partner organizations, etc. Traditional forms with updated content proved to be the most effective ways of including first-year students in corporate culture.
semiosphere, ritual, ritual model, initiation, student culture, image of the university, mass media
1. Leikina Ia. V. Architecture of corporate culture. Uprav-lenie korporativnoi kulturoi, 2009, (4): 258-265. (In Russ.)
2. Sharkov F. I. The image of the company management tech-nology. Moscow: Akademicheskii Proekt, 2006, 272. (In Russ.)
3. Voronin B. A., Zhuravleva L. A., Zarubina E. V., Emel-yanova S. I. Value based of corporate culture of Agrarian university. Agrarian Bulletin of the Urals, 2019, (6): 54-58. (In Russ.) https://doi.org/10.32417/article_5d47f80c535578.12948212
4. Morozova E. A., Sukhacheva A. V. The means of improv-ing the corporate culture of an organization. Theory and Practice of Social Development, 2012, (3): 268-271. (In Russ.)
5. Belova L. I. Corporate culture of the Russian University as an object of sociocultural analysis: the case of the South Ural State University. Cand. Culturology Sci. Diss. Abstr. Chelyabinsk, 2009, 26. (In Russ.)
6. Glagoleva A. V., Zemskaya Yu. N., Kuznetsova E. A. From the corporate culture of national university to the global university: the case of the RUDN University. RUDN Journal of Economics, 2021, 29(1): 64-75. (In Russ.) http://dx.doi.org/10.22363/2313-2329-2021-29-1-64-75
7. Kapitonov E. A., Zinchenko G. P., Kapitonov A. E. Cor-porate culture: theory and practice. Moscow: Alfa-Press, 2005, 352. (In Russ.)
8. Avanesov S. S. University and formation of urban reality. Praxema. Journal of Visual Semiotics, 2019, (3): 268-276. (In Russ.) https://doi.org/10.23951/2312-7899-2019-3-268-276
9. Titarenko L. G., Zaslavskaya M. I., Avetisyan P. S. Aca-demic and corporate cultures in modern university (a case study of Armenia and Belarus). Wisdom, 2019, 12(1): 49-61. https://doi.org/10.24234/wisdom.v12i1.241
10. Chernyakova N. S. Visual image of university as embod-iment of society's value potential. Visual anthropology - 2019. City-university: living space and visual environment: Proc. III Intern. Sci. Conf., Veliky Novgorod, 28-30 Aug 2019. Veliky Novgorod: NovSU, 2020, 522-528. (In Russ.) https://doi.org/10.34680/visant-2020-522-528
11. Morozova E. A., Sukhacheva A. V. Diagnostics and devel-opment of corporate culture of university faculty. Fundamentalnye issledovaniia, 2013, (8-6): 1450-1454. (In Russ.)
12. Belyaev A. V. Corporate culture of the university: from theory to practice. Vysshee obrazovanie v Rossii, 2007, (11): 62-65. (In Russ.)
13. Petrova G. I. Modern university as a corporation: a new role for traditional corporatism. University Management: Practice and Analysis, 2018, 22(2): 25-33. (In Russ.) https://doi.org/10.15826/umpa.2018.02.013
14. Petrova G. I. "Spirit of informatsionalizm" - the response of the university corporate culture to the challenges of the modernity. University Management: Practice and Analy-sis, 2017, 21(2): 86-91. (In Russ.) https://doi.org/10.15826/umpa.2017.02.023
15. Shkunova A. A., Prokhorova M. P. Corporate culture of educational organization: requirements and trends. Inno-vatsionnaia ekonomika: perspektivy razvitiia i sovershenstvovaniia, 2018, (5): 178-181. (In Russ.)
16. Seroshtan M. V., Ketova N. P. Modern Russian universi-ties: positioning, development trends, potential to en-hance competitive advantages. Vysshee obrazovanie v Rossii, 2020, 29(2): 27-40. (In Russ.) https://doi.org/10.31992/0869-3617-2020-29-2-27-40
17. Chernysheva T. L. Particularities of organizational cul-ture of a flagship university. Service plus, 2018, 12(1): 108-122. (In Russ.) https://doi.org/10.22412/1993-7768-12-1-11
18. Fedorov V. M. Local subcultures in the organizational environment of a flagship university. Bulletin of the South Ural State University. Ser. Economics and Management, 2017, 11(2): 135-140. (In Russ.) https://doi.org/10.14529/em170220
19. Sukhoverova D. V. Corporate culture of Russian universi-ties under the project "5-100". Communicology: the online scientific journal, 2017, 2(4): 45-52. (In Russ.)
20. Vanyushkina V. V. Methodological platform formation of social and ethical brand of high school. Vestnik of RSUE (RINH), 2015, (4): 17-22. (In Russ.)
21. Panda A., Gupta R. K. Understanding organizational culture: a perspective on roles for leaders. Vikalpa, 2001, 26(4): 3-19. https://doi.org/10.1177/0256090920010402
22. Shelestyuk E. V. Ethos as a part of corporate culture (case study of educational institutions of Great Britain). Yazyk i kul'tura, 2016, (2): 106-119. (In Russ.) https://doi.org/10.17223/19996195/34/9
23. Morozova E. A., Sukhacheva A. V. Corporate culture in a higher education institution: the opinion of educators and students. Vestnik Kemerovskogo gosudarstvennogo universiteta, 2014, (4-1): 115-122. (In Russ.)
24. Madlevskaia E. L. Each student has their own "Halyava". Zhivaia starina, 1998, (2): 33-34. (In Russ.)
25. Lis T. V., Razumova I. A. Student examination folklore. Zhivaia starina, 2000, (4): 31-33. (In Russ.)
26. Klimova S. M., Martynova G. V., Musolov V. N. Student beliefs and rituals: sociological and culturological aspects. Monitoring of Public Opinion: Economic and Social Chang-es, 2009, (5): 180-196. (In Russ.)
27. Sitnova A. A. Verbal creativity of the student community: nature and types of connections with traditional and mass culture. Cand. Philol. Sci. Diss. Abstr. Ulyanovsk, 2009, 18. (In Russ.)
28. Afanaseva E. M. "Exam magic": mythological actions and representations in the student environment. Problems of university education quality: Proc. XXV All-Russian Sci.-Method. Conf., Kemerovo, 3-4 Feb 2004. Kemerovo: IuNITI, 2004, 136-138. (In Russ.)
29. Vitkovskaya N. G. Modern models of corporate editions of educational organizations (on the example of the uni-versity periodic of the Samara region). Vestnik Volzhskogo universiteta im. V. N. Tatishcheva, 2018, 1(4): 171-179. (In Russ.)
30. Hradziushka A. A., Ivchenkov V. I., Svorob A. K. Student media in the media system. Student seal: problems, design, language, and style, ed. Hradziushka A. A. Minsk: BSU, 2007, 7-12. (In Russ.)
31. Gurevich S. M. The system of newspaper headlines. Newspaper yesterday, today, and tomorrow. Moscow: Aspekt Press, 2004, pt. 3. Available at: http://evartist.narod.ru/text10/05.htm (accessed 16 Nov 2021). (In Russ.)
