Moscow, Russian Federation
Strategic entrepreneurship is a relatively new type of entrepreneurial activity that aims to improve various aspects of the country’s socio-economic development, increase national wealth, ensure the national security of the economy in conditions of uncertainty and international pressure. The sports industry belongs to the complex objects of general welfare, since some of its aspects face a number of serious problems and crisis phenomena. Hockey requires significant investments from those who are engaged in it due to low level of state funding. Strategic entrepreneurship can improve all aspects of the hockey industry development, but it requires complex theoretical and applied measures. The purpose of the study is to substantiate the need to introduce strategic entrepreneurship into the hockey industry. The main objective is to systematize approaches to the development of strategic entrepreneurship and to substantiate its significance for the hockey development. The study uses general scientific methods, such as collection, processing and generalization of information, analysis and synthesis, induction and deduction. The main results of the study are theoretical. The author proposes recommendations that justify the need to implement strategic entrepreneurship in the sports industry as a whole, as well as in the hockey industry in particular.
strategic entrepreneurship, strategy, entrepreneurial initiative, sports industry, hockey industry, public financing, private investment
1. Altukhov S. V., Ageev V. I. Russia’s role in creating hockey market in China: sports diplomacy, management experience and business model. Vestnik sportivnoy nauki, 2018, (6): 71-76. (In Russ.) https://elibrary.ru/zaeshj
2. Zarubin V. G., Makaridina V. A., Demkov D. V. Sports infrastructure management: experience of sociological and formal mathematical analysis. Moscow: Infra-M, 2023, 107. (In Russ.)
3. Izaak S. I. Development strategy of sports industry. Moscow: Sports, 2018, 168. (In Russ.) https://elibrary.ru/jwvmwp
4. Popov S. A. Concept of contemporary strategic management for modern Russian companies. Moscow: Iurait, 2023, 223. (In Russ.) https://elibrary.ru/iwcdul
5. Burtsev I. V. The concept of sports club’s strategic development. Vestnik Tulskogo filiala Finuniversiteta, 2022, (1): 371-373. (In Russ.) https://elibrary.ru/ctjmtk
6. Vasilenko M. M. Opportunities for the commercialization of the martial arts industry. Economics: Yesterday, Today and Tomorrow, 2023, 13(3-1): 745-752. (In Russ.) https://doi.org/10.34670/AR.2023.87.51.059
7. Gorelikov V. A. Sponsorship as an opportunity to compete in sports. Journal of Modern Competition, 2019, 13(4): 46-57. (In Russ.) https://doi.org/10.24411/1993-7598-2019-10403
8. Gremina L. A., Getman E. P. Risk management: theory and practice of sports organization. Vestnik Altaiskoi akademii ekonomiki i prava, 2020, (11 3): 457-461. (In Russ.) https://doi.org/10.17513/vaael.1448
9. Ezhov D. V. Analysis of trends in the modern development of entrepreneurship in the hockey industry. Fizicheskaia kultura studentov, 2012, (61): 248-250. (In Russ.) https://elibrary.ru/nwvwhn
10. Ivvonen L. A., Shirokova L. A. Strategic entrepreneurship: essence and main research directions. Vestnik of Saint Petersburg University. Ser. 8. Management, 2016, (4): 21-53. (In Russ.) https://elibrary.ru/xvfydx
11. Korolkov E. P. System of physical culture and sports as historical heritage of the peoples of Russia. Uchenye zapiski universiteta im. P. F. Lesgafta, 2018, (3): 181-184. (In Russ.) https://elibrary.ru/yuzwym
12. Lednev V. A. Sports clubs: typology and development potential. Vestnik Rossiiskogo Mezhdunarodnogo Olimpiiskogo Universiteta, 2019, (4): 28-41. (In Russ.) https://elibrary.ru/buvvke
13. Lednev V. A. The sports industry: education in entrepreneurship and management. Journal of Modern Competition, 2019, 11(4): 45-63. (In Russ.) https://elibrary.ru/zsmwit
14. Lednev V. A., Bratkov V. I. Entrepreneurship in the sports industry: opportunities, expectations and results. Journal of Modern Competition, 2019, 13(1): 120-130. (In Russ.) https://elibrary.ru/zdtjcm
15. Lednev V. A. Entrepreneurship in sport: it is necessary to develop the club system. Journal of Modern Competition, 2020, 14(1): 106-117. (In Russ.) https://doi.org/10.37791/1993-7598-2020-14-1-106-117
16. Lednev V. A., Solntsev I. V. Entrepreneurship in sports industry: directions, innovations and support. Strategic Decisions and Risk Management, 2022, 12(3): 252-261. (In Russ.) https://doi.org/10.17747/2618-947X-2021-3-252-261
17. Lednev V. A. Development of university sports in Russia: management and economics. Physical Education and University Sport, 2022, 1(2): 152-157. (In Russ.) https://doi.org/10.18500/2782-4594-2022-1-2-152-157
18. Magomedalieva O. V. Conceptual bases of formation of competitive strategy of physical culture and sports organizations. Nauka-2020, 2018, (2-1): 107-112. (In Russ.) https://elibrary.ru/xqgnud
19. Samsonenko T. A., Eremina E. A., Yankovskaya L. V. Branding of a physical education and sports organization and positioning of its product in the communication marketing and partnership system. Physical Education, Sport - Science and Practice, 2022, (1): 15-21. (In Russ.)
20. Solntsev I. V. Application of innovative digital products in sports industry. Strategic Decisions and Risk Management, 2021, 12(2): 184-189. (In Russ.)
21. Taimazov V. A., Taimazov A. V., Nikitin S. A., Korolkov E. P. Features of strategic planning in the management system of physical education and sports in Russia. Uchenye zapiski universiteta im. P. F. Lesgafta, 2020, (4): 445-451. (In Russ.) https://doi.org/10.34835/issn.2308-1961.2020.4.p445-452
22. Khamitov T. R. Methodological features of management in the sports industry. Financial Economy, 2021, (12): 332-335. (In Russ.) https://elibrary.ru/nbtufb
23. Khvorostyanaya A. S., Ravilov R. Kh. Strategizing sports industry enterprises. Strategizing: Theory and Practice, 2022, (3): 405-420. (In Russ.) https://doi.org/10.21603/2782-2435-2022-2-3-405-420
24. Shirokova G., Ivvonen L., Gafforova E. Strategic entrepreneurship in Russia during economic crisis. Foresight and STI Governance, 2019, 13(3): 62-76. https://doi.org/10.17323/2500-2597.2019.3.62.76
25. Wang W. History of the development of ice sports in Heilongjiang Province. Voprosy Istorii, 2023, (3): 278-287. (In Russ.) https://doi.org/10.31166/VoprosyIstorii202303Statyi06
